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The Routledge Companion to Consumer Behavior Analysis (2016) by Gordon R Foxall [Dr Soc]

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  Gordon R. Foxall, "The Routledge Companion
to Consumer Behavior Analysis" 
  English | ISBN: 0415729920 | 2016 | 470 pages | PDF | 4 MB
  
  The
Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and
environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy.
Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding
consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.
  
  This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic
psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of
consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and
social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior
analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to
consumer choice.
  
  This will be of particular interest to academics, researchers and advanced students in
marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
  
  
  
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